Posted on : 19-04-2011 | By : Claude | In : Backlinks, Link Directories
Let me tell you about my friend Mike’s website.
My friend Mike was all excited the other day. His new website had gained a page rank of 3 and was showing up as the fourth result in Google for the keywords “improving your putting”. He is promoting golf affiliate products, a very competitive niche and got his first commission payment of $216.54
Then he stumbled on an advertisement offering 10,000 directory submissions service for $10.00 and though to himself: “What do I have to loose? 10 bucks for 10,000 backlinks is an awesome deal and that will likely step up my monthly earnings to thousands of dollars every month”.
So he went ahead and bought the service which was completed in just 9 or 10 days. Cool! Right? Yeah, traffic was increasing and sales picking up.
Then last week … traffic dropped to almost zero and yesterday his web site PR went to … unknown ??? The site wasn’t showing up in Google searches anymore. “What happenned ?” He screamed is despair.
What happened is quite common these days. Google attention was attracted by the explosion of links to his site, especially that most of those backlinks were coming from directories full of bad and spammy links. Considering the sudden change the logic behind Google automated website credibility and relevance evaluation system decided that Mike’s website was using cheating tactics and was not to be trusted anymore. As a result Mike’s website was excluded from Google index (and search results) for an unknown period of time.
You see, Google job is to provide people with the best and most trustworthy website for what they are searching for. It is only a software program, very advanced, but only a program. It can only rely on computable parameters to make the best decision it can. Even if Mike’s site was a very informative site useful to visitors, numbers were saying it was cheating.
Don’t make the same mistake and make sure your site popularity grows steadily but at a realistic rate. It is a tedious process to keep adding a few link every week but that is how a good website popularity grows … normally, and great search engines know that.
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